This is a fictitious fundraising campaign for the Society for the Study of Amphibians and Reptiles (SSAR.) Habitat Forge strives to generate donations for the construction and operation of three Herp Houses in public botanical gardens. The primary contributors to SSAR are universities and professional herpetologists, whether they be scientists, researchers, or part of academia.

I took design cues from scientific illustrations but used photographs of toy figurines for a more inviting and lighthearted atmosphere. 

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Branding

Print design

Website design

Merchandise